30 Things You Should Know About Media Relations...

Communications is an essential part of any business. However, many small and medium sized business owners do not have communications training, nor do they have the budget to employ a full-time communications or public relations professional. Most business owners, managers of non-profit organizations and community group leaders are busy keeping their operations running and rarely think about media relations often until it’s too late.

30 Things You Should Know About Media Relations is designed to assist small businesses, non-profit organizations and local community groups in getting key information across to the general public and to stakeholders.

It is the winner of the 2009 Best How-To Non-Fiction Book Award by Northern California Publishers and Authors!

This book contains 30 simple “things” for better media relations covering the basics and serving as a guide to help readers reach out to the media.

This book will help readers:

• Understand what the media is looking for when producing news stories

• Understand the complex role of the communications professional

• Learn how to construct a media relations and communications plan

• Become familiar with different ways to reach out to target audiences

• Write media advisories, press releases and organize press conferences

• Learn how to conduct themselves during interviews and press conferences

• Learn the do’s and don’ts of media relations

• Understand how to gauge success in making media connections

What business and marketing experts are saying... 

“Every business owner should take the time to learn about publicity because it is a valuable tool for exposure. Tim Herrera has the experience and authority to write this valuable book. It’s packed with essential information and does a great job of explaining what the media is all about and how to use it to your advantage. Well done!”

 -Stephanie Chandler, author of “From Entrepreneur to Infopreneur” and many other business and marketing books

“Tim’s book is a user-friendly compass, aiding in the navigation of media relations that is often daunting and more often than not, overwhelming. On-point, targeted and sharp - a must read for anyone who’s in the business, at the edges, or simply curious.”

-Kirk Davis, MODgroup Marketing Communications

 “Follow Tim's solid advice and simple steps and you'll feel the fear of talking to reporters melt away. Tim has delivered a practical guide that every small business should keep within easy reach.”

 - Michael Heenan, Heenan Communications

“There are only three ways for a small company to learn what they need to know about media relations: through trial and error, by paying a media consultant or by reading Tim’s book.”

-Bob Kulick, President, JMC Restaurant Distribution, LP

“This book is what every organization and business needs - yet, few realize this and fewer still know anything about value of media relations… This book could make a huge difference in their media effectiveness.”

-W.H. McDonald, Jr., President, American Author’s Association

Email: TimHerrera@rocketmail.com