30 Things You Should Know About Media Relations...

Communications is an essential part of any business. However, many small and medium sized business owners do not have communications training, nor do they have the budget to employ a full-time communications or public relations professional. Most business owners, managers of non-profit organizations and community group leaders are busy keeping their operations running and rarely think about media relations often until it’s too late.

30 Things You Should Know About Media Relations (2nd edition) is designed to assist small businesses, non-profit organizations and local community groups in getting key information across to the general public and to stakeholders.

The first edition was the winner of the 2009 Best How-To Non-Fiction Book Award by Northern California Publishers and Authors!

This book contains 30 simple “things” for better media relations covering the basics and serving as a guide to help readers reach out to the media.

This book - now available as an e-book - will help readers:

• Understand what the media is looking for when producing news stories

• Understand the complex role of the communications professional

• Learn how to construct a media relations and communications plan

• Become familiar with different ways to reach out to target audiences

• Write media advisories, press releases and organize press conferences

• Learn how to conduct themselves during interviews and press conferences

• Learn the do’s and don’ts of media relations

• Understand how to gauge success in making media connections
 

What communications experts are saying about 30 Things…

“Tim Herrera does a tremendous job of demystifying how the news business works...”
-Kevin Riggs, Sr. Vice President, Randle Communications, Sacramento

“I plan on using this as a ‘must have’ resource with my non-profit and civic clients.”
-Heather McGowan, Principal and Owner, Sounding Board Marketing & Communications

"If you want press coverage, read this book!... It should be required reading for everyone in public relations." 
-Kitty O'Neal, KFBK News Anchor

“Some books explain media relations and others communication. This book is a marriage of the two in the real world….”
-Tony Asaro, Director of Community Relations, Sacramento River Cats

“No director of a small or medium sized organization should consider themselves media savvy until they’ve read this book.”
-Dana Howard, Sunday Open House - Real Estate Media

“30 Things You Should Know About Media Relations" provides valuable and practical information on connecting with the sometimes mysterious world of media…"
-Marty Gonzalez, Electronic Media Professor, San Francisco State University

“Tim’s unique experiences on both sides of the media fence make this step-by-step guide THE book on effective media relations for small businesses and organizations…”
-Maddie Blunck, Corporate Communications Director, Marquis Spas

“Knowing how to do something is never as important as knowing why to do it. Fortunately, Tim knows both… ‘Do it yourself’ doesn't mean "do it alone" any more.”
-Joel D Canfield, Someday Box, Author Coaching and Independent Publishing

“No director of a small or medium sized organization should consider themselves media savvy until they’ve read this book.”
-Dana Howard, Sunday Open House - Real Estate Media

"Don't be misled by the title. Herrera provides hundreds of tips on how to better communicate with the media."
-Steve O'Donoghue, Director, California Scholastic Journalism Initiative 

Email: TimHerrera@rocketmail.com