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Tim's Resume

PROFESSIONAL ​INFO​​

Tim Herrera is a respected communications team leader with proven management experience. He was named 2017-18 Communicator of the Year by the California School Public Relations Association (CalSPRA). He is an award-winning professional with extensive communications and media relations experience.

 

TEACHING EXPERIENCE​​

2015-Present​

Penn State University World Campus

Adjunct instructor for online course COM 428A Principles of Strategic Communication.

2010-Present​

National University

Core Adjunct Faculty member in Communication Studies for the following online courses: COM 421A PR Campaigns; COM 404 Electronic Media Management; COM 385 Interactive Storytelling; COM 365 Integrated Marketing Communication; COM 364 Communication Technologies; COM 334 Persuasion; COM 324 Critical Thinking and Ethics; COM 310 Communication Theory; Journalism 432 Video Journalism; Journalism 315 Field Production; Journalism 310 Convergent Journalism.

2010-2014​

Tiffin University

Adjunct online instructor in Communication Studies. Course: COM 241 Introduction to Mass Communications and ENG 100 Introduction to College Reading & Writing.

Mountain State University

2010-2012​

Adjunct online instructor in Communication Studies. Courses: COMM 203 Introduction to Human Communication, and COMM 200 Principles of Communication in Health Care.

EDUCATION

M.A., 2010, Strategic Communications, National University, La Jolla, CA.

B.A., 1979, Journalism, Penn State University, University Park, PA.

BOOKS AUTHORED

  • The News Release Writing Guide (2015)

  • Crisis Communication Planning: A Guide to Dealing with the Media during a Crisis (2014)

  • Media Training: A Guide to Giving Great Interviews (2014)

  • Public Speaking: Simple Steps to Improve Your Skills (2014)

  • What the Online Student MUST Know (2013)

  • 30 Things You Should Know about Media Relations (2011)

  • Dad, You Are NOT Going Out Wearing That! (2006)

  • From Wedgies to Feeding Frenzies (2004)

  • Where the Dust Never Settles (2002)

  • I’m Their Dad! Not Their Babysitter! (2000)

HONORS & AWARDS

  • 2017-2018 Communicator of the Year - CalSPRA (California Schools Public Relations Association)

  • 2017, 2015 & 2011 Award of Merit, Opinion-Editorial Writing - CalSPRA

  • 2014 Award of Excellence, Multimedia - CalSPRA

  • 2014 Award of Merit, Opinion-Editorial Writing - CalSPRA

  • 2013 & 2012 Award of Merit, Multimedia - CalSPRA

  • 2012 Award of Merit, Photography - CalSPRA

  • 2011 & 2007 Award of Merit, Multimedia - CalSPRA

  • 2010 & 2008 Award of Excellence, Opinion-Editorial Writing - CalSPRA

  • 2009 Award of Merit, Speech Writing - CalSPRA

  • 2006 Honorable Mention, Multimedia - NSPRA (National School Public Relations Association)

  • Winner of fourteen journalism awards: Associated Press, Society of Professional Journalists, Best of the West and National Safety Council

COMMUNICATIONS EXPERIENCE

Sacramento County Office of Education, Communications Director: 2005 – Present

  • Member of Superintendent’s Cabinet overseeing all communications for large education agency and service provider.

  • Master of Ceremonies for agency events. Chair CCSESA Region 3 Communications Committee. Serve on Sacramento Metro Chamber Workforce Development & Education Committee and Sacramento Mayor's Gang Prevention & Intervention Taskforce.

  • Winner of numerous communications awards from CalSPRA and National School Public Relations Association (NSPRA).

 

California Department of Conservation, Communications Director

  • Appointed by Governor’s Office to supervise communications office for large state department to oversee communications activities, coordinate news conferences and special projects, and write op-eds, speeches and position papers.

 

California Department of General Services, Multimedia Communication Specialist

  • Appointed by Governor’s Office to direct production and development of video news releases and related media projects for State of California government.

  • Assisted agencies and departments with message development.

  • Coordinated media coverage campaign for Gov. Schwarzenegger’s “California Garage Sale”, a massive two-day sale of state surplus property covered by the New York Times, CNN, CNBC, Fox News and BBC

 

California Department of Consumer Affairs, Deputy Director, Communications

  • Appointed by Governor’s Office as manager of communications/publications office.

  • Responsible for strategic communication and message development.

 

Office of Criminal Justice Planning, Public Information Officer

  • Appointed by Governor’s Office as media spokesperson for California state agency responsible for administering State and Federal crime prevention and victim services grants.