

Welcome to
TimHerrera.com
Resume
PROFESSIONAL INFO
Tim is an accomplished communication studies professor with a comprehensive blend of hands-on professional and academic experience. He is a consummate communicator who is passionate about the potential and impact of communications. He also is an awarding-winning communicator, published author, and former award-winning journalist.

TEACHING EXPERIENCE
2015-Present
Penn State University World Campus
Adjunct instructor for online courses COM 428A Principles of Strategic Communication, COM 230W Writing for Media, and COM 100 N Mass Media and Society.
2010-Present
National University
Core Adjunct Faculty member in Communication Studies teaching the following online courses: COM 310 Communication Theory; COM 324 Critical Thinking and Ethics; COM 334 Persuasion; COM 364 Communication Technologies; COM 365 Integrated Marketing Communication; COM 385 Interactive Storytelling; COM 404 Electronic Media Management; Journalism 310 Convergent Journalism; Journalism 315 Field Production; Journalism 432 Video Journalism.
2017-2022
SCOE School of Education
Faculty member for Sacramento County Office of Education School of Education teaching Communications Management for School Administrators: Seminar designed for new and aspiring school administrators on effective media relations, management, communication, and planning.
2010-2014
Tiffin University
Adjunct online instructor in Communication Studies. Course: COM 241 Introduction to Mass Communications and ENG 100 Introduction to College Reading & Writing.
2010-2012
Mountain State University
Adjunct online instructor in Communication Studies. Courses: COMM 203 Introduction to Human Communication, and COMM 200 Principles of Communication in Health Care.
EDUCATION
M.A., 2010, Strategic Communications, National University, La Jolla, CA.
B.A., 1979, Journalism, Penn State University, University Park, PA.
BOOKS AUTHORED
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The News Release Writing Guide (2015)
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Crisis Communication Planning: A Guide to Dealing with the Media during a Crisis (2014)
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Media Training: A Guide to Giving Great Interviews (2014)
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Public Speaking: Simple Steps to Improve Your Skills (2014)
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What the Online Student MUST Know (2013)
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30 Things You Should Know about Media Relations (2011)
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Dad, You Are NOT Going Out Wearing That! (2006)
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From Wedgies to Feeding Frenzies (2004)
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Where the Dust Never Settles (2002)
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I’m Their Dad! Not Their Babysitter! (2000)
HONORS & AWARDS
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2017-2018 Communicator of the Year - CalSPRA (California Schools Public Relations Association)
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2017, 2015 & 2011 Award of Merit, Opinion-Editorial Writing - CalSPRA
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2014 Award of Excellence, Multimedia - CalSPRA
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2014 Award of Merit, Opinion-Editorial Writing - CalSPRA
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2013 & 2012 Award of Merit, Multimedia - CalSPRA
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2012 Award of Merit, Photography - CalSPRA
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2011 & 2007 Award of Merit, Multimedia - CalSPRA
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2010 & 2008 Award of Excellence, Opinion-Editorial Writing - CalSPRA
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2009 Award of Merit, Speech Writing - CalSPRA
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2006 Honorable Mention, Multimedia - NSPRA (National School Public Relations Association)
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Winner of fourteen journalism awards: Associated Press, Society of Professional Journalists, Best of the West and National Safety Council
COMMUNICATIONS EXPERIENCE
Sacramento County Office of Education, Communications Director: 2005 – 2022
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Member of Superintendent’s Cabinet overseeing all communications for large education agency and service provider.
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Winner of numerous communications awards from CalSPRA and National School Public Relations Association (NSPRA).
California Department of Conservation, Communications Director
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Appointed by Governor’s Office to supervise communications office for large state department to oversee communications activities, coordinate news conferences and special projects, and write op-eds, speeches and position papers.
California Department of General Services, Multimedia Communication Specialist
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Appointed by Governor’s Office to direct production and development of video news releases and related media projects for State of California government.
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Assisted agencies and departments with message development.
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Coordinated media coverage campaign for Gov. Schwarzenegger’s “California Garage Sale”, a massive two-day sale of state surplus property covered by the New York Times, CNN, CNBC, Fox News and BBC
California Department of Consumer Affairs, Deputy Director, Communications
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Appointed by Governor’s Office as manager of communications/publications office.
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Responsible for strategic communication and message development.
Office of Criminal Justice Planning, Public Information Officer
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Appointed by Governor’s Office as media spokesperson for California state agency responsible for administering State and Federal crime prevention and victim services grants.